Trevor Noah’s R33 million Ad deal sparks debate.
South African-born comedian and television personality Trevor Noah has stirred up a buzz as news emerges of his R33 million contract to promote South Africa as a premier tourist destination in a brief five-minute video.
The decision to allocate such a substantial budget for a short promotional film has ignited controversy throughout the nation.
Some view it as a bold move to leverage Trevor’s global acclaim and captivating storytelling skills to attract tourists and bolster economic opportunities.
Others critique the allocation of funds given the widespread economic challenges in South Africa.
News24 reported that Patricia de Lille, South Africa’s Minister of Tourism, was swift to clarify that the Tourism Business Council of South Africa (TBCSA) would fund this promotional campaign, not the government.
She emphasized, “We were consulting tourism stakeholders, and they were all there. There is something wrong with the ears of the whistleblower, but I did say that this is being done by the private sector.”
Nevertheless, Trevor’s five-minute video campaign aimed at showcasing South Africa’s tourism to the world has ignited diverse reactions among social media users. Here’s a glimpse of what people had to say on Twitter:
33 million to Trevor Noah for promoting South Africa.
Meanwhile South Africans 💔😭 pic.twitter.com/WNC04i17Wi
— Asanda Khumalo 👁️🗨️ (@doctorxx011) September 8, 2023
The rich keep getting richer the poor keep the records of being poor , Maybe they rewarded him because of jokes 🤣
— Mai Magaisa (@TvZim3) September 8, 2023
Trevor Noah has done nothing for this country
He even kept quiet when the whole world was lying about South Africa..
Now they’re thanking him with R33 million of our tax money.. 😭😭😭
— ChrisExcel (@ChrisExcel102) September 8, 2023
They are not thinking HIM. He us working for it. He is a big and self made global brand whether you like it or not. And he is worth every Rand of it. He’d be daft to work for free when others are looting the same tax payers money you cry about
— Libbs W (@libbsnyaguse) September 8, 2023
Another user added:
Money goes to those with money 😭 the rest of us we have yet to cry pic.twitter.com/S2pg3heJrL
— Big J🪂 (@RotoBuffet) September 8, 2023
While another X user simply wrote:
33 Million is too much pic.twitter.com/zIcxkaHQ58
— Sam Matsoso (@_msemos) September 8, 2023