Trevor Noah’s R33 Million Ad Deal Sparks Debate (See Tweets)

The decision to allocate such a substantial budget for a short promotional film has ignited controversy throughout the nation. Some view it as a bold move to leverage Trevor's global acclaim. Others critique the allocation of funds given the widespread economic challenges in South Africa.

Trevor Noah's R33 Million Ad Deal Sparks Debate (See Tweets)-TSZ Mzansi
Trevor Noah's R33 Million Ad Deal Sparks Debate (See Tweets)

Trevor Noah’s R33 million Ad deal sparks debate.

South African-born comedian and television personality Trevor Noah has stirred up a buzz as news emerges of his R33 million contract to promote South Africa as a premier tourist destination in a brief five-minute video.

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The decision to allocate such a substantial budget for a short promotional film has ignited controversy throughout the nation.

Some view it as a bold move to leverage Trevor’s global acclaim and captivating storytelling skills to attract tourists and bolster economic opportunities.

Others critique the allocation of funds given the widespread economic challenges in South Africa.

Trevor Noah's R33 Million Ad Deal Sparks Debate (See Tweets)-TSZ Mzansi
Trevor Noah’s R33 Million Ad Deal Sparks Debate (See Tweets)

News24 reported that Patricia de Lille, South Africa’s Minister of Tourism, was swift to clarify that the Tourism Business Council of South Africa (TBCSA) would fund this promotional campaign, not the government.

She emphasized, “We were consulting tourism stakeholders, and they were all there. There is something wrong with the ears of the whistleblower, but I did say that this is being done by the private sector.”

Nevertheless, Trevor’s five-minute video campaign aimed at showcasing South Africa’s tourism to the world has ignited diverse reactions among social media users. Here’s a glimpse of what people had to say on Twitter:

 

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Another user added:

While another X user simply wrote:

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