Somizi Mhlongo has been in the spotlight for the launch of his children’s clothing line, Sompire Kids, which has garnered both attention and criticism from social media users.
The media personality’s decision to feature his own face on the children’s apparel raised eyebrows among some, with suggestions that a logo or text would have been more suitable.
Addressing the controversy on Instagram, Somizi clarified the brand’s core values and message.
Sompire Kids aims to empower children to embrace their individuality and foster self-confidence.
The brand promotes positivity, self-love, and the courage to be one’s authentic self, as evidenced by its slogan: “Brave enough to be yourself.”
In a separate post, the Idols SA judge elaborated on the qualities associated with a Sompire Kid, emphasizing attributes like confidence, pride, intelligence, and kindness.
The brand’s mission is to inspire children to express themselves confidently and authentically.
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While the launch of Sompire Kids sparked debate on social media, it also received support from those who appreciate Somizi’s message of empowerment and positivity for children.
Somizi remains dedicated to encouraging kids to be bold, self-assured, and proud of who they are through his children’s clothing line, Sompire Kids.
The brand serves as a platform for instilling these values and fostering a sense of self-worth in young minds.