After three years, MultiChoice is shutting down its upsell Showmax Pro offering bundled with sports content.
Laura Cooke, Showmax spokesperson, confirmed that Showmax Pro, launched in July 2020, is no longer available and that subscribers are moved to other services.
MultiChoice, in partnership with Comcast’s NBCUniversal and Sky in the United Kingdom, will relaunch a retooled Showmax in its attempt to better compete against the existing and growing collection of video streaming services available in South Africa and across the African continent – most notably Netflix which has the biggest market share of subscribers across the continent.
Since 1 October, Showmax Pro, at a cost of R349 per month, is no longer accepting new subscriptions since the sports offering of “Showmax 2.0” at its relaunch will carry the English Premier League (EPL) and other sports content folded into the streamer’s enhanced offering.
Existing Showmax Pro subscribers in South Africa are offered DStv Compact Plus Stream at the same price as Showmax Pro, while subscribers elsewhere on the African continent are offered a DStv Stream subscription at the same price as Showmax Pro. The alternative make-good offers are not available to Showmax Pro mobile.