Cassper Nyovest has revealed the terms and condition Sony Music gave him in his quest for success in the early days of his career.
His case however isn’t far-fetched from any other upcoming in the industry. Speaking at the entrepreneurs’ panel round table “Secure The Bag” Cassper shared the road to success and his journey as an artist from humble beginnings.
In an address to young and aspiring artists, the South African rapper urged them to be wary of certain information mostly when it comes to securing music deals with record labels.
Nyovest shared some challenges he encountered on his way to stardom, he said that he was on the verge of signing a record deal with Sony Music but he could not agree to some of the terms they presented to them.
“If I give you a little bit of a summary of what happened with me, we came from Maftown wanting to own our music. We learned from Oskido, and Jay-Z, it’s the same thing, Ro-ca Fella and Kalawa is the same thing,” he said.
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“So it got so hard I also wanted to give up, I wanted to sign with Sony at that point and they wanted to give me R300 000 as an advance. I was so broke that I almost took the deal but they were two things that we couldn’t agree to.
“One of them being that they wanted to own my masters, secondly, they wanted to change my name. So they wanted me to drop Nyovest because they said it sounded like a swear word. So they just wanted to call me Casper. I was like no that’s not gonna work.” He said.
