Boity Thulo, the renowned rapper and media personality, has recently found herself at the centre of social media criticism regarding her perfume line business, Boity Pink Sapphire.
The criticism flooded the Twitter platform as a viral image showcasing a significant price reduction on Boity’s perfume circulated, causing many to question her marketing acumen.
Originally priced at R595, the perfume was discounted to as low as R60, which led to accusations of poor business strategy. However, Boity has taken a stand to defend her brand and offer words of wisdom to aspiring entrepreneurs.
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In response to the criticism, Boity Thulo took to Instagram to address her critics and share her perspective. She advised aspiring entrepreneurs not to give up, even in the face of criticism and failure.
Boity emphasized that she, too, is still learning and growing as an entrepreneur. She believes that trying new ventures and taking risks is essential for success. She encouraged her followers not to let fear of failure hold them back from pursuing their dreams.
“Don’t be afraid to try, and never allow the fear of failure to cripple you. The dream was placed in your heart for a purpose. It will eventually work out exactly the way it’s meant to. We are still learning,” Boity wrote.
Throughout her successful career in the South African entertainment industry, Boity has ventured into various business endeavours. She highlighted these ventures on her Instagram, showcasing her diverse interests and entrepreneurial spirit.
While her body spray and perfume ventures may have faced setbacks, Boity has found success with her alcohol brand, BT Signature. The brand continues to thrive and maintain strong sales in stores.
Boity’s ability to navigate the business world and find success in some areas while facing challenges in others is a testament to her resilience and determination. It serves as a reminder that entrepreneurship is a journey filled with ups and downs.
Boity’s response to the criticism surrounding her perfume line business shows her ability to handle adversity gracefully and optimistically. Instead of dwelling on the negative comments, she used the opportunity to inspire others and share her own experiences as an entrepreneur.
